Huglo Energy

2019-

Fostering the electricity revolution

Creating a brand and digital experience for a start-up aiming to reconstruct the relationship everyday Aussie households have with their electricity retailer.

Brand Design, UX/UI, Research

Value Vault

2020

Branding a challenger

A start-up founded on the idea that complex infrastructure businesses require assumptions to make predictions about revenue and investments.

Brand Design

20th Century Fox

2016

Premiering a cinematic marvel

20th Century Fox approached Lightwave – a company that specialises in recording experiences through physiological responses – to assist in promoting the film The Revenant.

Graphic Design
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Marks & Spencer

2019

Australia's first M&S

Marks & Spencer needed a way to communicate to their biggest consumer base in Australia – mums and bubs – in an authentic and fun way.

Experiential, Art Direction
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Pernod Ricard

2018

When gin goes pink

To celebrate the launch of their newest Beefeater Pink Gin, Pernod Ricard wished to put on a party at one of Merivale's newest venues, Vic on the Park, over the Queen's Birthday long weekend.

Experiential, Art Direction, Graphic Design
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Samsung

2018

Launching the Note 9

In order to launch their newest product – the Samsung Note 9 – Samsung wished to promote the versatility of the phone as a work device that has the capacity to support a creative side-hustle.

Art Direction, Creative Strategy

l’m an autodidactic, multidisciplinary, big-word-using designer who cares for the strategy, the idea and the execution in equal measures.

Other than designing, I love to cook (like not, like to cook, I love to cook) and care a great deal about delicious food. Recreationally, I study a BS Nutrition at La Trobe Uni.

If you've made it this far, you deserve a fun fact. I was once served a cease and desist letter for turning a Sydney weather picture into a Slayer logo. True story.

Current
Huglo Energy
Design Lead Jun 2020–
Gilbert Walden Design
Freelance Creative Apr 2019–
Previous
Example
Creative Feb 2020–Apr 2020
The Projects
Junior AD May 2018-Apr 2019
Time Out Group
Designer Jun 2015-May 2018
Spruce Design
Digital Designer Jun 2014-Jun 2015
The Means Sydney
Digital Designer Aug 2014-Jan 2015
Education
LaTrobe University
Bachelor of Science; Food and Nutrition Jan 2018–
General Assembly
UX Design 2017
UTS: InSearch
Adv. Diploma of Visual Communication 2014-2015
Newtown High School PA
Higher School Certificate 2012
Lucky to have worked with