Value Vault

Brand Design

Value Vault is a start-up founded on the idea that complex infrastructure businesses require assumptions to make predictions about revenue and investments, but companies often don’t have a central storage system for all of these assumptions that usually live in inboxes, various drives and unsorted folders, making access to the information complicated. Value Vault needed a brand identity to go to investors with.


A sleek, challenger-esque brand identity that feels professional, clean and straight forward. I opted to include blue-green colours –associated with trust and security – and included a graphic device to be used across collateral; a shortcut for a brand to be able to make visual impact and recognisability quickly.