Pernod Ricard + Merivale

Experiential, Art Direction

A lot of what makes Marks & Spencer a household name in the UK is due to its bricks-and-mortar presence and its food offering, two things that are not available to an Australian market. Marks & Spencer needed a way to communicate to their biggest consumer base in Australia – mums and bubs – in an authentic and fun way.


Create a visual identity for a breakfast showing, where guests would be invited to partake in an informal fitting session, kids invited! Guests were shown the lastest collection for women and children, and were encouraged to try on whatever they wished for a photo in a number of different photo stations.