Art Direction + Creative Strategy
To create a stand for Samsung to promote their IoT offerings at Telstra Vantage, a B2B technology event. The stand needed to highlight both the products available to domestic customers, as well as the distinctly different offerings for business customers so that Telstra sales reps could differentiate the product offerings for their clients.
Create an experience that holds intrinsic value for the visitor outside of the regular product offering so as to stand out amongst the other stallholders. Produce something that is visually different from all other stalls both visually and experientially, and leave visitors with a lasting memory of the fun and accessible nature of Samsung's brand.
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Time Out Australia | Selection of WorkGraphic + Print Design