Graphic Design + Art Direction
To celebrate the launch of their newest Beefeater Pink Gin, Pernod Ricard wished to put on a party at one of Merivale's newest venues, Vic on the Park, over the Queen's Birthday long weekend.
The event needed to reference the Queen without being "too royal", and strike the balance between the aesthetic of the Beefeater Pink Gin campaign and the vibrance of a local pub. A tie-in of the Sex Pistol's God Save The Queen was used as the starting reference point.
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