Merivale + Pernod-Ricard —
Queen's Birthday
Role
Graphic Design + Art Direction
The brief
To celebrate the launch of their newest Beefeater Pink Gin, Pernod Ricard wished to put on a party at one of Merivale's newest venues, Vic on the Park, over the Queen's Birthday long weekend.
The idea
The event needed to reference the Queen without being "too royal", and strike the balance between the aesthetic of the Beefeater Pink Gin campaign and the vibrance of a local pub. A tie-in of the Sex Pistol's God Save The Queen was used as the starting reference point.
Selected Works
Days of NoteSpatial Design + Creative Strategy
The Delta FleetGraphic Design + Creative Direction
The RevenantGraphic Design
Samsung SmartThingsArt Direction, Spatial Design + Creative Strategy
The Marks & Spencer StudioArt Direction + Creative Strategy
Bumble Beach ClubGraphic Design + Art Direction
Time Out Australia | Selection of WorkGraphic + Print Design