Merivale + Pernod-Ricard —
Queen's Birthday


Graphic Design + Art Direction


The brief

To celebrate the launch of their newest Beefeater Pink Gin, Pernod Ricard wished to put on a party at one of Merivale's newest venues, Vic on the Park, over the Queen's Birthday long weekend.

The idea

The event needed to reference the Queen without being "too royal", and strike the balance between the aesthetic of the Beefeater Pink Gin campaign and the vibrance of a local pub. A tie-in of the Sex Pistol's God Save The Queen was used as the starting reference point.


Selected Works

Days of NoteSpatial Design + Creative Strategy

The Delta FleetGraphic Design + Creative Direction

The RevenantGraphic Design

Samsung SmartThingsArt Direction, Spatial Design + Creative Strategy

The Marks & Spencer StudioArt Direction + Creative Strategy

Bumble Beach ClubGraphic Design + Art Direction

Get in contact

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