Delta Air Lines —
The Delta Fleet Promotion

Role

– Graphic Design
– Creative Stategy
– Web Design + Development
– Art Direction

Delta Car Exterior

The brief

Delta – the second biggest airline in the world – has been flying between Sydney and LA for 10 years, yet they have 3% awareness in the Australian market, or 97% unawareness. Delta Air Lines wished to launch a campaign that would raise awareness around its services in Australia, specifically the recently launched B777 airliner.

The idea

A series of cars fitted out to give the feel of Delta's new B777 business class offering, driven around Sydney by an American driver who would ultimately ask you a series of questions about America for your chance to win return flights to Los Angeles. This would involve a digital awareness campaign, illustrations, a microsite, promotional videos and animations, and of course the fitting out of the vehicles. I completed all design assets.

Delta Responsive Website on a Macbook and iPhone
Delta Celebrity Richard Reid
Delta Car Interior
Delta Icon Illustrations
Delta Animation

Selected Works

Days of NoteSpatial Design + Creative Strategy

The RevenantGraphic Design

Samsung SmartThingsArt Direction, Spatial Design + Creative Strategy

The Marks & Spencer StudioArt Direction + Creative Strategy

Long Live the WeekendGraphic Design + Creative Direction

Bumble Beach ClubGraphic Design + Art Direction

Get in contact

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